Have you spent enough time training your guest services staff members? They are the face of your company and the first point of contact for your guests. These interactions are priceless, and if your employees are not trained correctly, they can cost your company a lot of money. How are you empowering, training, prepping and coaching your team? Investing time and money into this team/person is a mindset you have to entertain. Make this a career opportunity and not just a spot to hold a warm body.