Developing High-value Membership Programs That Enhance Patient Loyalty and Practice Revenue

It can be up to eight times more expensive to acquire a new patient than it is to retain an existing one, and 80% of a practice’s revenue will typically come from the top 20% of patients. In this course, attendees will learn the basics of developing some of the most effective types of membership programs to help improve retention rates, lifetime value, patient outcomes and recurring revenue. They also will understand the direct correlation between patient retention and profitability; learn the basics of building a monthly membership program, a banking model, and a service-specific or tiered loyalty rewards program; unpack strategies for creating buy-in for your memberships and how to use them in conjunction with comprehensive treatment plans; and review a real-life medical spa case study with financials of recurring revenue growth through a membership program.