Mark McKenna, MD, medical aesthetics pioneer and OVME founder, recognized an industry in desperate need of change. OVME began in the spirit of innovation and disruption. The medical aesthetics client experience was sterile, cold and unfeeling in a world that was rapidly becoming more modern, personalized and connected. This is how OVME was born—a client-centric empowerment brand, where aesthetic dreams become reality. After more than a year of concept development, crafting the most deliberate details to support his vision, from decor and design to client experience, Dr. McKenna launched the first OVME studio in Atlanta to great fanfare in 2018. The original 1,500-square-foot boutique generated an almost cult-like following of women and men who fell in love with the OVME bespoke approach to cosmetic medicine. Always fueled by Dr. McKenna's hands-on approach and oversight, OVME now has 29 studios throughout the U.S. and is one of the fastest growing medical aesthetics brands.