Terri Ross Founder & CEO

Terri Ross is a globally recognized practice management expert, renowned thought leader, international speaker and high-performance sales coach specializing in medical aesthetics. With her expertise, she has propelled numerous medical aesthetic practices and Fortune 500 companies in the field to unparalleled success. Ross has been instrumental in helping practices achieve growth, scaling upwards of $2.5 million in a single year. For nearly a decade, Ross served as the founder and CEO of Terri Ross Consulting, a highly successful practice management firm. Recognizing a crucial need in the industry, she founded the APX Platform—an innovative practice optimization solution that has disrupted the aesthetic industry. Returning to her true passion, Ross is fully engaged in leveraging her proven methodologies and hands-on practice management expertise to drive strategic growth, refine sales techniques and enhance profitability for individual aesthetic practices and companies.