SkinCeuticals - Practical Tips for Recommending Skin Care

Learn how to confidently recommend skin care without feeling pushy. In this session, Emily Anne Scalise will share practical, proven strategies to introduce skin care products in a way that feels genuine and client-centered. Why is this important? The average skin care store without medical-grade skin care products averages $1.2 million per flagship. If you’re not making the same revenue on skin care alone, there is opportunity to increase profitability. Scalise will explore conversational techniques, subtle cues and ways to merchandise products as personalized solutions that resonate with your clients’ needs without any time or budget. By the end, you’ll have actionable tips to build trust, boost client satisfaction and increase skin care adoption—all without compromising your authentic approach.