Your Brilliant Debut: How to Successfully Launch a Premium Treatment by Thinking Like Hollywood

While any practice can launch new technology in their practice, only a select few are privy to the strategies and best practices that create patient excitement, out-of-the-gate demand, and an influx of paid-in-full, high-ticket sales from day one. Drawing on tried-and-true strategies from working inside of the nation’s leading practices, alongside a little bit of Hollywood magic, Adam Haroun will demonstrate which marketing avenues leave an impression when introducing a new treatment and which fall flat. Attendees will also walk away with a concrete timeline and to-do list of launch-ready action items that can be scaled up or down to suit a practice's unique needs.