Adam Haroun

When surgeons and injectors discuss the topic of luxury marketing, brand positioning and outside-the-box advertising, there is one name that comes to mind: Adam Haroun. An acclaimed aesthetic industry expert, Haroun has brought his message of distinguishing your practice by avoiding price competition across the globe for practices and industry leaders alike. With an intimate, “by-referral-only” client roster of the country’s most adored surgeons and aesthetic practices, his insights are in-demand for two simple reasons: They stand out and they work. An acclaimed entrepreneur and marketing strategist, Haroun established his agency in 2016 to remedy the disconnect he first came to notice when seeking out his own treatments: that many exceptional practices rely on advertising that is both uninspired and virtually identical to competitors. Through dynamic education programs and bespoke advisory engagements, his consulting firm platform, Aesthetic Altitude, transforms everyday practices into upscale brands. Haroun is also the author of Now the Patient Will See You," the first and only book that serves as a strategic guide to branding and positioning for aesthetic practices, ensuring they never compete on price again. His second book, Shockproof: The Savvy Aesthetic Provider’s Roadmap to Thriving Despite Inflation, Recessions, Pandemics and an Uncertain World, debuted in the fall of 2022.