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Stop Ignoring Gen Z Marketing

Understand What They Want and How to Appeal to Them

Generation Z—clientele ages 18–26—is an eager, growing population in the world of aesthetics. This population does not "fear injectables" like other populations that hold a negative stigma toward injectables. Gen Z aesthetic goals are heavily weighted to profile balancing, full-bodied lips, and achieving a balanced, celebrity look. In this presentation, Megan Cheatham, FNP-C, APRN, and Haley Rome, FNP-C, APRN, will discuss aesthetic treatment plans that are highly requested amongst their Gen Z clients, along with top tips on how to grow your Gen Z clientele by using photos, social media and trigger words.