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The Journey to Patient Satisfaction Business: Management and Leadership

Understanding the Patient Life Cycle in Aesthetic Practices

Understanding the patient life cycle in an aesthetic practice is essential for delivering optimal patient care and growing the business. In this session, attendees will learn about the various stages of the patient life cycle, from initial contact to post-treatment follow-up, and strategies for maximizing patient satisfaction at each stage. Katie Martin, PA-C, will discuss best practices for patient acquisition and retention, including using effective communication, developing a patient-centric culture, and leveraging technology. Attendees will learn how to develop a comprehensive consultation and assessment process, manage expectations, and effectively communicate treatment options and outcomes.